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Veab

2024

Brand identity
Veab_topp

VEAB specializes in landscaping, park construction, and tree services for municipalities and businesses. With the new brand, we aimed to clarify VEAB as an established player in the market. The goal of the identity is to seamlessly blend into green areas and reduce the perception of intrusion into places where vehicles are not typically seen. Instead, they should have a natural presence and blend into the surroundings. At the same time, they must signal authority to justify why they may sometimes be perceived as intrusive in unexpected environments.

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Andreas Lucaci
Creative Director

Richard Skärby
Design Director

Louise Jansson
Design Director