fbpx

Swedbank

2016–2019

Brand identity
louise-jansson_swedbank_identity_17

Credits

Agency / F&B Happy
Design Director / Martin Lannering
Design Director / Christian Knutsson
Design Director / Kristian Hallberg
Motion Design Director / Christian Carlsson
Photographer / Jimmy Eriksson 

This project was made by Louise as an employee at F&B Happy.

With some 8 million customers, Swedbank is one of the largest banks in Sweden and the Baltics. Together with the team at F&B Happy we created an identity that allows varied expression with a warm and welcoming tone of voice, with a clear and guiding purpose. We updated almost every aspect of the brand identity — a new custom-made typeface, graphical elements, a broader color palette, new image style and new graphical elements — to better reflect who Swedbank is and be able to express it anywhere along the customer journey.

louise-jansson_swedbank_identity_15

Brand imagery

louise-jansson_swedbank_identity_16

Graphical elements

louise-jansson_swedbank_identity_01

Advertising

louise-jansson_swedbank_identity_08

Onboarding illustrations

Motion design

louise-jansson_swedbank_identity_13b

Webdesign

Motion design

louise-jansson_swedbank_identity_20

Brand imagery

Andreas Lucaci
Creative Director

Richard Skärby
Design Director

Louise Jansson
Design Director