SSRG's Transformative Brand Strategy and Impactful Results
Case
We were presented with the challenge of creating a comprehensive brand platform that positioned SSRG as the most reputable player in the industry. The goal was to develop a strategic communication platform that went beyond the conventional focus on flushing, relining, and maintenance. Instead, the we aimed to elevate the discourse to a higher level by highlighting reactive (flushing), proactive (relining), and predictive (maintenance/filming) solutions. Guidelines were established to apply SSRG as a quality stamp while preserving the individual profiles of each company within the group.
Result
The strategic communication platform shifted the narrative from the ordinary flushing, relining, and maintenance jargon to a more sophisticated and trustworthy approach. We introduced the concepts of reactive, proactive, and predictive solutions, elevating the discussion around plumbing services.The result was a cohesive and powerful brand architecture that solidified SSRG's position as the industry's most reliable and innovative partner. The new positioning established SSRG as a trusted partner capable of saving clients money on reactive actions while ensuring the integrity and smooth operation of their plumbing systems.
Logotype & Symbol
Brand / Strategy / Communication
Print design
Brand / Strategy / Communication
Colors
Brand / Strategy / Communication
Web design
Brand / Strategy / Communication
Social Media
Brand / Strategy / Communication
Stationary
Brand / Strategy / Communication
hello@huston.se
+46 707 48 42 30
Huston Agency AB
559350-7873
Åvägen 17C, Göteborg
Sweden
Andreas Lucaci
Creative / Co-Founder
+46 707 48 42 30
andreas@huston.se
Richard Skärby
Creative / Co-Founder
+46 709 32 52 32
richard@huston.se
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