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Case
Nya Kvadrat is a brokerage that specializes in the sale of new production. Their customers are primarily construction companies. With a strong brand on the market, they want to expand their offer. Through a new Nya Kvadrat Mäkleri they will enter the residential market. New Kvadrat mäkleri needs its own sub-brand and its own communication.

Approach
Through a new brand strategy and a visual guideline, we create the opportunity for three companies to come together under the same main brand. New Kvadrat Mäkleri's brand is adapted to meet private consumers. The main carrier is the image tonality and through a close collaboration with the photographer Alen Cordic and Walti Hösli, a uniform expression is created throughout the brand.

Image tonality
Advert image tonality

Brand
Logotype

Object Presentation
Print and digital

Real Estate Videography
Identity / Strategy / Communication

Frame work
A unified frame work for object presentation

Unified expression for new production, succession, commercial.
One main brand, Three sub brands. Three target groups.

Digital Strategy / Communication
Social Media and Digital Ads

SENDING IDEAS TO SPACE & DESIGN TO CLIENTS — SENDING IDEAS TO SPACE & DESIGN TO CLIENTS — SENDING IDEAS TO SPACE & DESIGN TO CLIENTS — SENDING IDEAS TO SPACE & DESIGN TO CLIENTS — SENDING IDEAS TO SPACE & DESIGN TO CLIENTS — SENDING IDEAS TO SPACE & DESIGN TO CLIENTS —

hello@huston.se
+46 707 48 42 30

Huston Agency AB
559350-7873
Åvägen 17C, Göteborg
Sweden

Andreas Lucaci
Creative / Co-Founder
+46 707 48 42 30
andreas@huston.se

Richard Skärby
Creative / Co-Founder
+46 709 32 52 32
richard@huston.se

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