Unveiling Authenticity and Expertise with a Brand Transformation
Case
When Lexiq approached us, they were a successful business law firm. They worked with many incredibly interesting and innovative clients, ranging from tech start-ups and podcasts to artists and SaaS companies. Lexiq's challenge was that their unique values, approach, and workstyle were not being conveyed effectively through their existing brand and communication. They also wanted to grow and attract more skilled individuals, confident that many would be drawn to Lexiq if they knew about their values and who they were as individuals.
We were given complete freedom to provide our interpretation and recommendation on the direction they should take. We asked if we could challenge the entire industry and do something completely new, and that was precisely what they were hoping we would do.
Result
We dove deep into understanding Lexiq as individuals and as a company to create a brand profile that authentically reflected their unique character and attracted the right talent and clients. Inspired by the laid-back skate culture of the 1980s, we crafted a visually engaging narrative using vibrant imagery. A dynamic and energetic brand profile, achieved through a carefully selected palette of vivid colors, further strengthened their brand communication.
The result was a brand transformation that showcased Lexiq's values and expertise, captivating both existing and potential clients. The refreshed brand also attracted top talent, solidifying Lexiq's position as an innovative and forward-thinking firm in the industry. Our collaboration positioned Lexiq for continued success in the market with a visually captivating brand identity that perfectly represented their aspirations.
Logo
Brand / Strategy / Communication / Photography
Video
Brand / Strategy / Communication / Photography
Communication
Brand / Strategy / Communication / Photography
hello@huston.se
+46 707 48 42 30
Huston Agency AB
559350-7873
Åvägen 17C, Göteborg
Sweden
Andreas Lucaci
Creative / Co-Founder
+46 707 48 42 30
andreas@huston.se
Richard Skärby
Creative / Co-Founder
+46 709 32 52 32
richard@huston.se
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