Packaging design


Agency / BAS ID
Design Director / Stefan Sundström

This project was made by Louise at BAS ID.

Axfood is Sweden’s second largest food retailer. Garant, which is an own-label product of Axfood, sells high-quality goods at a low price. Garant organic is a range of foods for an ecological everyday life that holds high quality, and all goods come from a certified production. At BAS together with Stefan Sundström, I made the packaging design for the range of organic grains.

All organic packaging from Garant is typographically based with a custom hand-drawn typeface to unify the product category. A vital part of packaging design is the back, a lot of information is often squeezed into a small area – and this packaging was not an exception. A high level of typographic skills was required to neatly arrange all the information. The colors are carefully selected (unfortunately not printed with as much love) to make the grain packaging stand out and differ from other grains on the shelves.


Packaging design


Packaging design


Color palette

Andreas Lucaci
Creative Director

Richard Skärby
Design Director

Louise Jansson
Design Director