421 / Balder

2025

Advertising concept

Credits

Partner / Gabba Agency

Together with Gabba Agency, we developed a new communication concept for the 421 shopping center. The task was to refine the existing expression and give the brand a clear facelift. By adjusting color shades and introducing new weights within the same typeface family, we created an updated foundation that feels both familiar and contemporary. The logo was given a central role as a key visual component – a design approach that reinforces the idea that “Allt rymms i 421.”

The logo functions not only as a sender but also as a visual foundation, making ‘make-the-logo-bigger’ both relevant and effective in this unique context.

Whether stretched wide or scaled vertically – always amplifying the impact of the logo.

Also works well in motion for eg SoMe.